Jan 16Building in Public 12: Moving Our Day 1 Retention 5xAt Steppen a business metric we had always struggled with was retention. Our growth was awesome — we have garnered hundreds of thousands of downloads but our bucket was way too leaky. In retrospect our growth numbers were really a vanity metric — barely any of the users we obtained…8 min read8 min read
Oct 5, 2022Building In Public 11: The Why, What, Who & How of SteppenHello Friends!! Long time since my last building in public post (don’t worry a lot of content to come 👀👀). Every good start up goes through the process of evolving, growing and changing. Recently at Steppen we re-assessed and clarified what and who we are. …Startup5 min readStartup5 min read
Published in Steppen·Jun 27, 2022Building in Public 10: Running a Beta ProgramThe first week of May marked the start of our 8 week beta program for our creator app. We had set out to build a version of Steppen just for our content creators. In the creator app, creators can build workouts, see who is in their community and monetise their…Beta Testing9 min readBeta Testing9 min read
Apr 25, 2022Building in Public 9: How My Role Has Changed As We Scaled From 3 to 9 PeopleRecently at Steppen we have gone (quite quickly — in about 3 months) from 3 co-founders to 9 full timers. As the team has scaled my role as co-founder — in the weeds executing everything has evolved to be more ‘big picture’ focused. …Building In Public7 min readBuilding In Public7 min read
Published in Steppen·Mar 24, 2022We are extremely pumped to announce the next phase of Steppen’s evolution as a platform and company.We are extremely pumped to announce the next phase of Steppen’s evolution as a platform and company. Steppen will now be putting our creators first with our mission to bring the creator economy to the health and fitness industry. So what does this mean exactly? High level: At Steppen we…Creator Economy6 min readCreator Economy6 min read
Mar 11, 2022Building in Public 7: Being a 22 Year Old FounderThe other day when catching up with some Melbourne start up people irl (shock horror after 2 years of Zooms) I was asked; “You are 22, how did you start Steppen?” “How are you finding start up life?” “What do you get up to outside of Steppen?” (implied question being…Startup Lessons8 min readStartup Lessons8 min read
Published in Steppen·Jan 31, 2022Building in Public 6: Steppen’s AmbitionHelllooo Friends, Welcome to 2022, it’s going to be elite 🚀 I am back with a building in public post. This month’s post is all about Steppen’s ambition. Namely detailing TLDR: Why Steppen, the reason we exist: To make fitness accessible 💪 The problem we are solving: people have no…Startup Lessons7 min readStartup Lessons7 min read
Published in Steppen·Jan 3, 2022December 2021 Investor Update (2021 Wrap Up)This is the investor update we send to summarise our journey for 2021. We hope you enjoy! Any questions, comments feedback please reach out! Hello Friends of Steppen! December has come and gone and it’s now 2022… wow. We saw a bunch of companies posting on LinkedIn flexing what they…Startup Growth5 min readStartup Growth5 min read
Published in Steppen·Dec 23, 2021Building In Public 5: Getting into StartmateLast week we heard the exciting news that we were selected into the Summer 22 Startmate cohort! Startmate is the best and most renowned Australian start-up accelerator. This was our second time applying — we did not make the Winter 21 cohort. I will use this article to: Highlight the…Startmate9 min readStartmate9 min read
Nov 28, 2021Building in Public 4: How To Track What You Know (& Don’t) About Your UsersOne thing I realise more every week is the importance of communication. It seems such a simple thing but can quickly grow complex and difficult as: Context changes People have different responsibilities People have different communication styles People have different pre-exisiting context We always feel like there is more we…Product Management5 min readProduct Management5 min read
